Why are more and more marketers using video and other forms of rich media to communicate with their customers?
All hotels operate in a competitive environment, now you can discover how much your hotel stands out from your competitors online.
The Las Terrazas Hotel & Residences in Belize is a VBrochure Ultra Premium customer. That means, they have a customized Multimedia Viewer full of great visual and written content that reflects the unique experience and style that the property offers distributed across the VNetwork™.
VFM Leonardo customer Las Terrazas Hotel & Residences in Belize is using their VBrochure Ultra Premium viewer to better merchandise their hotel online.
Travel shoppers who view photos, virtual tours, and video of your hotel are 115% more likely to book than travel shoppers who view photos alone.1 Use a combination of media types to represent your hotel online.
Visual Merchandising is a key factor in online commerce. Some of the most significant early advancements in online merchandising have occurred in retail. That’s not surprising. The retail industry pioneered merchandising long before the arrival of the Internet.
Visual merchandising is transforming online commerce. The world of travel shopping is changing in ways that reflect overall trends in Internet commerce. According to market research, online hotel shoppers value rich visual content that informs and supports their buying decisions. As their expectations grow, they are [...]
Video! People connect with video. When researching hotels online, travel shoppers want to see two types of videos: professionally shot and guest produced. They want to be enticed but they also need validation.