Channel Spotlight: TripAdvisor
TripAdvisor® Media Network, operated by TripAdvisor, LLC, attracts nearly 47 million monthly visitors (across 17popular travel brands). TripAdvisor-branded sites alone make up the most popular and largest travel community in the world, with more than 35 million unique monthly visitors, more than 20 million members, and 35 million reviews and opinions. Featuring real advice from real travelers, TripAdvisor-branded sites cover more than one million destinations, hotels, restaurants and attractions and operate in countries worldwide. TripAdvisor and the sites comprising the TripAdvisor Media Network are operating companies of Expedia, Inc. (NASDAQ: EXPE).
Why should you have your content on TripAdvisor?
Having visual content on TripAdvisor® is a powerful way to reach its audience of 25 million travelers ready to research and book their trips. New research from VFM Leonardo demonstrates that some of the most effective customer conversion tools are rich visuals and user ratings/reviews. TripAdvisor enables you to provide that full mix of valuable content to your prospective customers.
Who visits TripAdvisor?
- 76% of visitors are between ages 25-54
- 43% have an annual household income of $50,000+
- 44% took at least one domestic trip in the past 12 months
- 36% took at least one international trip in the past 12 months
- 7 million members who have contributed over 15 million reviews and opinions
How is the VBrochure Multimedia Viewer displayed on TripAdvisor?
TripAdvisor presents visual content in the VPowered Multimedia Viewer drawn from hotels that are in VFM Leonardo’s database. Updates to the VBrochure Multimedia Viewer made in VScape are automatically updated in the viewer on TripAdvisor. TripAdvisor will sell the virtual tour link to Expedia or other advertisers so there are some cases in which a properties viewer will not be available on TripAdvisor.
Not Listed on TripAdvisor?
To get a listing on TripAdvisor, go the Business Listings page on its site . You can sign up online or subscribe by phone.