Consumers Are Digitally Obsessed
Research from Acxiom Digital Impact has revealed that 36% of consumers check email, social media, and texts before doing anything else after they wake up, and 21% check their email before breakfast.
With the emergence of smartphones, consumers will never feel out of the loop again. They always have their mobile devices by their side, even while they sleep, and they are constantly connected to the world through them. Make sure that your hotel is up to speed with the latest social media channels, and connect with travel shoppers!