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Content: How to Optimize Conversions Online


Expert: Jean Francois Mourier, Founder and CEO of RevPAR Guru

In this three episode series with Jean Francois Mourier, Founder and CEO of RevPAR Guru, you will learn about three important factors that can help you optimize conversions online: page positing on OTAs, content and reviews. This second episode explores how hoteliers can optimize their conversions online using content and reveals that:

  • Some travel shoppers avoid hotels without visual and written content
  • Professional photos make a dramatic difference for conversions
  • A hotel’s visual presence on OTAs and own channels needs to be consistent

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