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Content marketing: Driving sales to your hotel


In many, if not all, industries, online content is not only helping drive online traffic to websites, it’s significantly impacting sales, online and offline—a trend that is emerging in the travel industry as well.

This column on HotelNewsNow.com, Content marketing: Driving sales to your hotel by Louise R. Meyer, our vice president – hotels: Europe, Middle East & Africa and member of the HEDNA Board of Directors, explores what content is, how it increases hotel look-to-book conversion rates  and consumer demands for richer, more engaging content across different devices, platforms and channels. Read more…


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