Developing an Effective Online Media Strategy

Expert: Edward Perry, Senior Director of E-Commerce at WORLDHOTELS

In recent years, hoteliers have had to adjust their focus from offline marketing efforts to online, which means developing an online media strategy that works. In this episode, Edward Perry, Senior Director of E-Commerce at WORLDHOTELS, identifies the key components of an effective online media strategy:

• A solid long-term business plan
• A knowledge of who your target audience is today your potential future audience
• An understanding of how your competitors are positioned in the market
• A presence on available digital channels, including OTAs

Also learn:

• How to attract and convert travel shoppers
• Where to spend your marketing dollars
• Which types of content are most effective