Disparate Devices and Channels

Expert: Dr. Diana Driscoll, LEED AP, founder of Hotel Rescue™, president of Ridgeline Hospitality and award-winning optometrist

A hotel stay is inherently experiential from start to finish and, in many cases, the experience begins online. Dr. Diana Driscoll, LEED AP, founder of Hotel Rescue™, president of Ridgeline Hospitality and award-winning optometrist, offers insights on how to provide an online experience that is so engaging that travel shoppers can’t help but pay attention.