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Best Practices for a High Converting Website: A Look Book for Hoteliers


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Best Practices for a High-Converting Website: A Look Book for Hoteliers

Today’s travel market is highly fragmented. Travel shoppers can research and book hotels through a plethora of online channels. But none is more powerful (or more profitable) than your hotel website. Your hotel website is your digital storefront; the place people come to in search of more information about your property. You’ve got one shot to make a great impression and lead them down the booking path. No pressure! Download this Look Book to learn 5 best practices for how to create a high-converting website, along with practical examples from hotels reaping the rewards.

CHAPTERS

Your Hotel Website is Your Digital Storefront

Today’s travel market is highly fragmented. Travel shoppers can research and book hotels through a countless number of channels. But none is more powerful (or more pro table) than your hotel website.

Ch. 1: Tell Your Story

Your hotel website should be engaging, using a blend of words, images, captions, videos, and virtual tours to showcase what makes you unique. We call this visual storytelling.

Ch. 2: Lead with Your Guest Rooms

We analyzed more than 500 million pieces of media to find that Guest Rooms are the #1 most viewed image by travel shoppers.

Ch. 3: Provide Social Proof

As consumers move further down the booking path, they look for snippets of social proof to validate their purchase decision.

Ch. 4: Promote Special Offers

45% of travelers worldwide consider special offers important to booking, yet only 4% of hoteliers feel the same way. This suggests a massive disconnect in the industry between what travel shoppers want, and hotels are providing.

Ch. 5: Be Mobile

In 2016, 1 in 5 reservations were made on a mobile device; something that’s only going to continue to climb.

An Excerpt

“Today’s travel market is highly fragmented. Travel shoppers can research and book hotels through a countless number of channels. But none is more powerful (or more pro table) than your hotel website.

In fact, a 2017 Travel Website Behavior Study found that your hotel website is THE MOST influential factor when researching a booking a hotel – more influential than Word of Mouth, OTAs, Search Engines and Review Sites. Your website is your digital storefront; the place people come to for more information about your property and to decipher if it can meet their needs. For branded properties especially, a standalone website is your opportunity to stand out from others under the same umbrella.


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