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Emerging Trends in the Hotel Industry – Lifestyle: The New Luxury


Although the market for luxury market is much smaller now, it is still significant.

During the recession, many luxury hotels replaced ‘luxury’ with ‘lifestyle’ in their marketing materials. But lifestyle is more than luxury. Lifestyle hotels target specific demographics with shared tastes, preferences, values and income levels.

Emerging Trends in the Hotel Industry – Lifestyle: The New Luxury


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