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From Inspiration to Great Vacation: Understanding the Travel Shopping Journey


Travelers visit two dozen touchpoints before making a booking decision. This makes it important for hotel marketers to ensure they spark the traveler’s interest throughout their shopping process.

As they travel this journey, they are attracted to hotels that offer:

  • Consistent representation across a variety of channels from online travel agencies to social media
  •  Inspiring presence portrayed through compelling visuals
  • Adequate amount of content and information that helps them imagine the hotel experience
  • Easy and optimized experiences on their mobile devices

Download our latest whitepaper to take a walk with a traveler as he goes through the shopping journey and learn how to appeal to consumers like him at every step of the way.

From Inspiration to Great Vacation: Understanding the Travel Shopping Journey


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