Generational Marketing – Matures and Baby Boomers

Expert: Bonnie Knutson, Professor, The school of Hospitality Business , Michigan State University

The Internet presents hoteliers with a challenge: how to effectively reach and connect with different generations of travelers. Bonnie explains that Matures and Baby Boomers of today and tomorrow are looking for ways to experience life to its fullest. Learn what hotels can do to ensure their online content resonates with Baby Boomer and Mature travelers