Is your hotel experience worth the price?
Online travel shoppers are shopping for hotels that clearly reflect their personal needs, preferences and perceptions of value. The problem is that the travel industry has been slow to adopt online merchandising practices, leaving online travel shoppers wanting more – more content, relevant messages and richer experiences.
“Content is the most important thing that a hotelier has to take care of,” states Richard Wiegmann, Managing Director of Trust International in this episode of vtv: Is your hotel experience worth the price?
Watch it now to learn how to develop an effective content strategy that increases conversions.