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How can hotels use user-generated content to produce their own content?


Josiah Mackenzie answers the question: “How can hotels use user-generated content to produce their own content?”

“Sure, I think when it comes to content production, there are several things that have to take place. First, you can just begin with looking at information that has already been published online. Searching a website like Flickr for photos of your destination or your city, you might look on YouTube or search Twitter, run some Google searches to find blog posts and reviews that may have come up for your establishment. And so think about the information that is already published out there, maybe you try to set up a blog or an account on tumbler where you are bringing together this information and turning the spotlight onto media producers.”


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