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How Does Your Website Measure Up?


Travel shoppers often cite a property’s own website as their top source when planning a trip and over 90% of consumers say that enticing visuals are the most important factor in their purchasing decision.

Your property website (often referred to as a vanity or independent website) is a direct reflection of the unique experience your property can offer. So, if you’re not engaging travel shoppers with visual storytelling, are you really making the most of your property website? If you’re not sure, download our new scorecard and take a look.

visually compelling websites scorecard checklist
This scorecard goes over:

  • Must-have features for visually compelling websites
  • Which types of media tell your story most effectively
  • How to entice travel shoppers with descriptive visual storytelling
  • Making special offers enticing
  • Social sharing and guest reviews

Download the scorecard today and see how your property website measures up!


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