How to Leverage Content Online – New Episode on VTV Channel

Join Laurence Bernstein, Managing Director of The Bay Charles Consulting Company as he explains what online content is and how it relates to hotel marketing.

Watch it now to learn:

  • What online content is in the context of hotels
  • How to leverage user-generated content on social media sites
  • Importance of telling your hotel’s story online
  • Ways hoteliers can leverage their own content on online travel agencies
  • How to effectively address negative user-generated content and reviews

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