Increasing the Relevance of Your Hotel’s Content Using Personas

Expert: Robert Cole the Founder of RockCheetah

In this episode, Robert Cole the Founder of RockCheetah explains that personas differ depending on the reason for the trip and what the traveler hopes to accomplish. For example, the points-junkie who always uses a certain channel to plan business trips may behave completely different when planning a family vacation or a golf weekend with friends. Watch this episode to learn how to increase the relevance of your online content to appeal to different personas.

  • Ask why guests like staying at your hotel
  • Don’t say “I’m everything to everybody”
  • All content (text, still images, video) needs to be suited to personas
  • Show how your hotel will make their stay a success

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