The State of SEO in Travel: 13 Eye Popping Statistics SEO for Hotels
To win more direct bookings, you need to drive more traffic to your website. And for that, your website needs to be “discoverable” by search engines, so travel shoppers can find you. But while most hoteliers recognize the value of Search Engine Optimization (SEO), the practice remains a struggle. According to Hubspot’s 2016 State of Inbound Report, 65% of marketers cite generating website traffic and leads as a challenge. We’ve compiled the following Infographic to help you understand the true impact of SEO in the travel industry today, and where to focus your SEO efforts.