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The Impact of Changing Online Shopping Behavior on Look-to-Book Ratios


A recent Pegasus report revealed that hotel transaction volumes increased by nearly 50% in 2009 from 2008. Yet many hotels saw fewer guests overall and fewer guests who were willing to pay what they paid in 2008. The reasons for this come down to the economy and changes in travel shopper behavior.

In this episode, Ric Leutwyler, Chief Operating Officer and President, Representation Services Pegasus Solutions, Inc. discusses what this means for hoteliers and how to move forward with online strategies.


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