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Why Magnuson Hotels Switched to Leonardo’s Industry Leading Media Distribution Platform


With hundreds of hotels and plans for rapid expansion, Magnuson Hotels is a star on the rise. Their portfolio of independently owned and operated hotels includes hotels in the UK, US, and Canada, with growth coming in every market. Their focus is to provide hoteliers with support and resources, at a lower cost than traditional hotel franchise models.  

One of the most important technology solutions they offer their hotels is distribution software. Magnuson Hotels helps their hotels be seen by more travelers on a wider range of channels. They need the best media distribution solution on the market, and their previous vendors simply weren’t cutting it. 

Magnuson Hotels has selected Leonardo to power their media distribution and improve their digital presence. When looking for a new media distribution vendorMagnuson needed a provider with: 

  • An easy-to-use modern solution that streamlined work on their end 
  • Powerful direct integrations to major online travel agents  
  • The ability to feed and automate their direct booking channel on the Magnuson Hotels website. 

We were excited to talk with Magnuson Hotels because we have delivered a lot of great products in the last 24 months that the industry has been looking for. Throughout that time, conversations with our chain customers led the direction of our technology: we’ve built solutions that truly move the needle forward on how static content is distributed across the web,” says Milos KrsmanovicSVP Global Sales at Leonardo. In our discussion with Magnuson, it became clear that their previous provider was not providing the results they were looking for. When we showed them all the ways we’re innovating distribution to drive more revenue and brand consistency, they immediately saw the benefit of switching to the industry’s leading visual content distribution platform.”  

Leonardo will be expanding their media distribution reach to our extensive network of third-party travel channelsWe will also be providing direct distribution to their website and booking engineto ensure the visual experience of magnusonhotels.com and their booking channels is seamless and automated. Their internal and external feeds will make use of our room type distribution technology, to match room data to room media, proven to increase conversion.  

After a diligent and lengthy technology assessment we see Leonardo’s solutions as the industry leader in media distribution,” says Melissa Magnuson, Chairman, Magnuson Hotels. “We have been consistently impressed with how well Leonardo is able to match what our growing organization needs. As a brand with a global reach, we need solutions that truly deliver a high ROI for our hotels. Leonardo’s upgraded solutions are easy to adopt across our organization; we’re ready to hit the ground running with improved media reach and display. 


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