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Marriott Properties Use VFM Leonardo’s VBrochure System to Make the Most of their Rich Media Investments


VFM Leonardo has a long-standing relationship with Marriott International for management and distribution of hotel images to online channels. Many Marriott properties also subscribe to VFM Leonardo’s VBrochure Online Merchandising System to enhance their online listings with videos and virtual tours to make their property more compelling to travel shoppers. The Waikoloa Beach Marriott Resort & Spa is one of them.

Lisa Matsuda, Marketing Communications Manager, eCommerce, is part of the team that manages online marketing and merchandising efforts for five Hawaii resorts, including the Waikoloa Beach Marriott Resort & Spa.

Matsuda said, “Marriott International has a partnership with VFM Leonardo and endorses the VBrochure program. After we saw the opportunity we realized it made sense to subscribe to this program for a few of our resorts. Waikoloa Marriott had already invested in the production of 360 virtual tours and a video, so they were a good candidate for VBrochure.”

Click here to launch the Waikoloa Beach Marriott Resort & Spa’s VPowered Multi-Media Viewer.

Like the Waikoloa Beach Marriott Resort & Spa, other Marriott properties are also making their online listings more engaging with rich media. In fact, the number of Marriott hotels that added VBrochure to their online marketing strategies increased 120% in 2010.

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