Tips to Maximize the Visual Impact of Your Hotel Page on TripAdvisor

Expert: Karen Plumb, Commercial Director at TripAdvisor

Travel consumers are 150 times more engaged when they see photos and/or videos, naming 2011 year of the video. Visuals equal longer engagement resulting in a higher chance of conversion. In this episode, Karen Plumb, Commercial Director at TripAdvisor shares her perspective on how hoteliers can:

•    Attract more attention on their TripAdvisor page using visuals
•    Use TripAdvisor to enhance their e-commerce activities
•    Extract more value out of their online presence by maximizing their TripAdvisor hotel page