Tips to Maximize the Visual Impact of Your Hotel Page on TripAdvisor
Expert: Karen Plumb, Commercial Director at TripAdvisor
Travel consumers are 150 times more engaged when they see photos and/or videos, naming 2011 year of the video. Visuals equal longer engagement resulting in a higher chance of conversion. In this episode, Karen Plumb, Commercial Director at TripAdvisor shares her perspective on how hoteliers can:
• Attract more attention on their TripAdvisor page using visuals
• Use TripAdvisor to enhance their e-commerce activities
• Extract more value out of their online presence by maximizing their TripAdvisor hotel page
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