Mobile Insights for Hotel Marketers

Expert: Bill Keen, Director of Mobile Solutions, InterContinental Hotels Group (IHG)

In this special edition Hotel E-Marketing Minute IHG’s director of mobile solutions shares what hotels need to focus their mobile strategies on. Bill answers the following questions:

• How are mobile devices (smartphones) being used throughout the guest journey?
• How do smartphone and tablet usage patterns differ?
• What do hotels need to focus their mobile websites on?
• What else does the hotel industry need to know about mobile?

This video has been adapted from the Virtual Roundtable: Making sense of mobile and the multi-screen world