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What is one must-have hotel marketing strategy to attract business travelers?


Expert: Rupesh Patel, Vice President at ZENique Hotels, answers the question: “What is one must-have hotel marketing strategy to attract business travelers?”

“Business Travelers are some of the busiest people out there so they don’t have the time to pick up the phone and call each hotel to find out which hotel has the amenities that they require or what the prices are for each hotel. Most of them use their smartphones or their laptops, anything that gets on the internet, to choose their hotels. So all hotels should have good online visibility to attract the travelers. Now once they get to your site, which should be easy to find for them, there should be things like rich media to give them a good experience of what your hotel is all about. By rich media I mean, videos, 360 tours, and lots of photos so they get a good idea of exactly what you are offering.”


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