New on VTV Channel: eBusiness for Hoteliers – How to Motivate the Content Sensitive Traveler

Join Henry H. Harteveldt, Vice President and Principal Analyst, Forrester Research as he explores the topic of eBusiness for Hoteliers – Panacea or Pain? with a specific focus on the “content-sensitive” segment of online travelers.

Watch this episode to learn:

  • How many U.S. travelers are content-sensitive
  • Which generations of travelers are most content-sensitive
  • What differentiates content sensitive travelers
  • How hoteliers can motivate these travelers to book
  • Which types of online content these travelers are seeking

Go to VTV Channel »

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