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New Video: How Not to be Invisible Online – Use Video to Help Travel Shoppers Find and Book Your Hotel


Video is such a powerful tool for driving traffic to a hotel or brand’s website and helping convert that traffic to hotel guests, yet a study of New England hotels revealed that only 23% are using video. In this episode, Tom O’Rourke, President/CEO of O’Rourke Hospitality Marketing, shares his insight on the factors that are preventing hoteliers from embracing online video as a powerful marketing tool, such as:

  • Fear
  • Traditional marketing budgets
  • Video production costs

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