New Video – OTAs – The Gateways to Purchase Consideration
In this episode, Henry Harteveldt, Vice President and Principal Analyst, Forrester Research discusses the role online travel agencies and similar sites in the travel planning and hotel marketing process.
Watch it now to learn why OTAs are:
- More than just booking engines
- Great sources of discovery, advice and learning for travel shoppers
- Opportunities to show why your hotel is better and why travel shoppers should book with you
- Channels where hotels need to have good written descriptions and the right visual content
OTAs – The Gateways to Purcahse Consideration
Next Week’s Episode: Search Goes Visual featuring David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division
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