New Video – Search Goes Visual

Internet users are gravitating toward video. Search engines like Google, Bing and Yahoo are developing features based on consumer behavior by incorporating visuals (photos and videos) in their search results.

In this episode, David Attardi explains how he effectively launched videos for B.F. Saul’s 18 hotel properties and shares his tips for producing and distributing video.

Hoteliers need to embrace video as a way to promote themselves online:

  • Video is becoming more important to helping travel shoppers find your hotel online
  • Video brings a level of stickiness to your website and listings and allows you to control the experience
  • Video is an effective way to tell your story and talk specifically about your value proposition

Next Week’s Episode: What Hoteliers can Learn from Online Retailers featuring Henry Harteveldt, Vice President and Principal Analyst at Forrester Research.

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