New VTV Episode: The New Luxury – Merchandise, Don’t Sell

Featuring Bonnie Knutson, Professor at Michigan State University School of Hospitality Business

In this second episode on The New Luxury, Bonnie talks about the importance of merchandising an experience in a way that makes it easy for travel shoppers to visualize themselves at your hotel. She also identifies what hoteliers can learn from department stores and the auto industry to successfully merchandise lifestyle online and entice travel shoppers to book.

Watch this Episode:

Next Week: The Traveler’s Road to Decision

Jeff Higley, Vice President, Digital Media & Communications Travel Research

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