New VTV Episode: Visual Content Decisions – What? How Much? Why?
Featuring: David Attardi, Director of E-Commerce, B.F. Saul
In this episode, David discusses the importance of visual content as part of any hotel’s coordinated media front. Having consistent visual content (especially short, segmented video) that is relevant to your target guests in all of the right places online is the best way to tell your story and motivate them to book your hotel. David also shares a scenario in which not having a video of your hotel available on YouTube could eliminate it from being considered at all!