Online Merchandising: How Hoteliers Can Enhance their Online Presence, Set Themselves Apart and Drive More Bookings
What travel shoppers are experiencing on today’s travel sites is an absence of well merchandised hotels. In other words, hotels are not presenting their unique stories and special qualities in a compelling way online. Instead, online searches pull up a series of undifferentiated “listings” that fail to entice shoppers or provide clear incentives to book.
Download the white paper to learn:
- Market drivers that impact online marketing in the hotel and travel industry
- Primary concerns experienced by hoteliers today
- Why embracing online merchandising techniques is the key to success
- Benefits of online merchandising and a real-life example
Download the article now!