Do’s and Don’ts of Storytelling on OTAs
It’s hard to ignore the impact Online Travel Agencies play throughout the travel shopping journey. Consumers increasingly depend on OTAs for more than booking their vacation or business trip. They are turning to OTAs to be inspired, to help plan their trip and to compare the options they are considering. In fact, Google found that 57% of business travelers and 64% of leisure travelers always comparison shop before booking.
So don’t ignore OTAs. Instead put your best foot forward and take advantage of the huge amounts of website traffic these sites are generating.
Check out our list of Do’s and Don’ts to ensure you’re telling your story properly on OTAs and avoid committing some of the common faux pas that can hinder your presence on these important channels.
For more information on how to tell your hotel’s story on Online Travel Agencies, read our recent eBook: Don’t Shy Away from OTAs