In the online world, content is the new advertising and visual content is the new conversion advertising. Studies have shown that hotels that provide rich visual experiences to travel shoppers enjoy higher sales conversion ratios.
Behavioral targeting. This enables hoteliers to provide travel shoppers with more relevant content based on how they get to their website and what look at while they are there.
Interview with Cornell University’s Chris Anderson on How to Leverage OTAs and Brand.com for Maximum Conversion
Travel shopping behavior follows a cyclical flow – when demand is low, OTAs thrive because consumers are value-conscious and looking for the ‘best deal.’ When demand is high, shopping traffic moves back to supplier sites.
The Las Terrazas Hotel & Residences in Belize is a VBrochure Ultra Premium customer. That means, they have a customized Multimedia Viewer full of great visual and written content that reflects the unique experience and style that the property offers distributed across the VNetwork™.
VFM Leonardo customer Las Terrazas Hotel & Residences in Belize is using their VBrochure Ultra Premium viewer to better merchandise their hotel online.
Travel shoppers who view photos, virtual tours, and video of your hotel are 115% more likely to book than travel shoppers who view photos alone.1 Use a combination of media types to represent your hotel online.
One of the most significant benefits of the VBrochure Multimedia Viewer is the ability to enhance your hotel’s presence on multiple channels and drive more bookings. But your Multimedia Viewer can do even more for you. Why not get your Multimedia Viewer working double duty by including a link in your corporate email signature?
In this three episode series with Jean Francois Mourier, Founder and CEO of RevPAR Guru, you will learn about three important factors that can help you optimize conversions online
In this three episode series with Jean Francois Mourier, Founder and CEO of RevPAR Guru, you will learn about three important factors that can help you optimize conversions online: page positing on OTAs, content and reviews.
Visual Merchandising is a key factor in online commerce. Some of the most significant early advancements in online merchandising have occurred in retail. That’s not surprising. The retail industry pioneered merchandising long before the arrival of the Internet.