At the 2011 Eye for Travel Social Media Conference in San Francisco last week, social media and mobile were top of mind. But the real overarching theme was content. Almost every company that was on a panel or presented, spoke about and stressed the importance of good content, especially visual content and video in particular.
It's a fact. Online video viewing is growing at a rapid pace. But do you know how much? Well, the number of videos viewed online increased 100% in May 2010 (ComScore). That's big.
This “City of Water” Hotel Dives Into International and Leisure Markets with Video – ANA Crowne Plaza Osaka
ANA Crowne Plaza Osaka overlooks the beautiful Dojima River and is just a short stroll away from the city's Nakanoshima Park in the heart of Japan's ‘City of Water’.
Successful hotel merchandiser, David Attardi, Director of E-Commerce, B.F. Saul knows from experience that “Media, Media, Media…Visuals SELL hotel rooms…” and suggests that hotels need to “show them off!” This is exactly what he does for the TownePlace Suites by Marriott Boca Raton – creating a bright, glowing experience that [...]
The Holiday Inn® New Orleans West Bank Tower is perched high above the mighty Mississippi River with a commanding view of the Crescent City's beautiful skyline and is just a five minute drive from all the excitement the Big Easy has to offer. This hotel is the perfect choice for both business and leisure travelers.
Located beachfront along the sun-splashed Kohala Coast, a premier destination for Hawaii hotels on Big Island, the luxurious Waikoloa Beach Marriott® Resort & Spa welcomes guests with gracious style and Hawaiian service.
Located in the Green Mountain State of Vermont, the Courtyard by Marriott Burlington Taft Corner is within easy driving distance to downtown Burlington attractions; major area businesses; close to Lake Champlain and Vermont ski resorts; and situated just three miles from Burlington International Airport.
Having the largest media syndication network for the travel industry means that we've got plenty of information on what media travel consumers are viewing and where. From the data, we know one thing is certain - consumers want to experience hotels through rich visual content.
The internet has changed the way people around the globe research and book their holidays. There are more channels, more offers and more opportunities than ever before. Amidst all of this, how do you know where and how to connect with shoppers and get them to book your hotel?
Join our Hotel Merchandising Online group on LinkedIn and be part of the dynamic discussions on everything from what’s hot and what’s not in online marketing, the best of the best hotel marketing strategies and how to keep up with travel consumers.