This new episode of VTV: Experiential Marketing – What It Is and Isn't features the Managing Director of the Bay Charles Consulting Company, Laurence Bernstein. Bernstein is an expert in experiential marketing and branding who has worked with many large hotel chains.
VFM Leonardo enables hoteliers to better merchandise their properties to travel shoppers on Voyij.com (recently launched by the creators of SideStep.com) by providing the site with hotel photos, virtual tours and videos.
In this episode, featuring Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com / Smith Travel Research, you will learn the top five things that are on the minds of hoteliers and what successful hoteliers are doing to drive revenue in the down economy.
The largest distributor of visual content for hotels worldwide expands distribution network to enable hotels to display their photos in front of more prospective guests online on unique hotel recommendation website, Gekko.com.
In this first episode of VTV, David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division shares his insights on merchandising online in the context of hotels and what online merchandising and e-commerce strategies he uses to successfully maximize online revenue for B.F. Saul’s hotels.
VTV is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry.
Knowing how consumers research and gather information as they make plans to travel for business and pleasure can help marketers plan campaigns better. The study, "The Traveler's Road to Decision," released Tuesday from Google and OTX, reveals consumer research and buying habits across the Internet.
Online Merchandising: How Hoteliers Can Enhance their Online Presence, Set Themselves Apart and Drive More Bookings
What travel shoppers are experiencing on today’s travel sites is an absence of well merchandised hotels.
Intensifying competition, the proliferation of video and changing travel shopper behavior are a few key drivers encouraging hotel owners and marketers to rethink their existing approaches to online revenue generating activities.
InterContinental Hotels Group integrates VScape digital asset management and distribution functionality into its Hotel Content Management (HCM) system to ensure accurate, consistent hotel visual content online.