Online hotel booking is a $28 billion business in the U.S. alone.1 Travel shoppers have an enormous number of online options when researching travel opportunities and rely on an array of channels to compare and shop. Research suggests that shoppers are visiting an array of online travel agencies (OTAs), trip research sites, and [...]
Online travel shoppers are shopping for hotels that clearly reflect their personal needs, preferences and perceptions of value.
Either way, you won't want to miss this educational webinar Welcome to the Video Economy on September 23rd at 2 p.m. Eastern / 11 a.m. Pacific. We will be sharing examples of how successful hoteliers are producing, displaying and syndicating video online.
Welcome to the Video Economy: Learn How Successful Hoteliers Are Producing, Displaying and Syndicating Video Online – Complimentary Webinar
Aside from the many rational reasons for booking a hotel location, price and amenities travel shoppers want to know how a stay at your hotel will enhance their travel experience… or the emotional benefits.
“The vast majority of online reservations are made either at the image gallery or one click later,” says Dr. Diana Driscoll, LEED AP, founder of Hotel Rescue™, president of Ridgeline Hospitality and award-winning optometrist in her VTV interview titled Using Your Hotel Marketing Budget Wisely with our Chief Marketing [...]
While the children dream of Mickey Mouse and the magic of Disney and Universal, busy parents planning their family trip to Orlando dream of finding the right hotel for a fun, affordable, stress-free vacation for the whole family. The Best Western Orlando Gateway makes both of these dreams a reality.
Do you know... What your competitors are up to? How much guests are paying for hotels like yours? What guests are saying about your hotel online?
As a hotel marketer, you’re always looking for ways to attract more travel shoppers and get them to book.
Discover what your peers are planning and doing online Online retailers are leading the way, generating billions of dollars in online sales by using a mix of rich media/merchandising and social media tactics. Hoteliers are following in their footsteps and pushing forward into new territories online. But what are they doing? [...]
Bringing richness to travel research, VFM Leonardo and Frommer’s®, the market leader in travel guides and a branded imprint of Wiley, announced a major partnership today. With the launch of the new embedded “VPowered” multimedia viewers in the hotel section on Frommers.com, consumers will experience richer and more complete [...]