Knowing how consumers research and gather information as they make plans to travel for business and pleasure can help marketers plan campaigns better. The study, "The Traveler's Road to Decision," released Tuesday from Google and OTX, reveals consumer research and buying habits across the Internet.
Online Merchandising: How Hoteliers Can Enhance their Online Presence, Set Themselves Apart and Drive More Bookings
What travel shoppers are experiencing on today’s travel sites is an absence of well merchandised hotels.
Intensifying competition, the proliferation of video and changing travel shopper behavior are a few key drivers encouraging hotel owners and marketers to rethink their existing approaches to online revenue generating activities.
InterContinental Hotels Group integrates VScape digital asset management and distribution functionality into its Hotel Content Management (HCM) system to ensure accurate, consistent hotel visual content online.
Leader in online hotel merchandising solutions offers customers of global reservation company the opportunity to extract more value from their online hotel listings using the new VBrochure™ Online Merchandising System.
VFM Leonardo Expands Visual Content Distribution Network to include Additional 40+Travel Websites Powered by GTA Travel
Global Leader in visual content distribution for hotels worldwide expands its network to include travel websites powered by GTA travel, giving online travel shoppers greater opportunities to better merchandise their hotels online.