Why encoding room data to images is essential to media distribution and hotel revenue potential
In an industry facing an uphill battle to recover from COVID-19, both hotel brands and travel channels must look for any advantage over their competition. As a technology provider to both brands and channels, we have unique access into key differentiators that help both sides increase revenue and conversion. One of those differentiators: [...]
Introducing: Download Reports in Media Library
We are giving hotels more tools to manage media, with deeper insight into usage and performance. We started with Content Manager reporting, which lets hotels audit and monitor media quality and distribution. Now, we are releasing reporting tools for Media Library. Media Library lets hotels create a single source of truth about their [...]
3 ways vanity websites help hotels recover faster from COVID-19’s tourism impact
Based on expert analysis, a balanced marketing mix is key to maintaining rates while steadily increasing occupancy as travel recovers from COVID-19. Keep public rates high and discount on opaque channels that won’t tarnish your brand. As part of that marketing mix, read our strategies to audit and improve travel channels. Your website, [...]
Above Property selects Leonardo to power media management for their innovative travel platform
As a fellow technology company, Above Property understands the value of automation. They provide hoteliers with a cloud-based platform with innovative CRS, Revenue Management, Property Management, Distribution, Internet Booking Engine, Call Center, House Keeping, and Maintenance solutions. Above Property recently acquired their own chain [...]
Introducing: COVID-19 Communications Pop-up for Hotel Websites
Our technology partner, Bookassist, has launched a new feature that will help hotels and restaurants effectively communicate their COVID-19 related measures and updates. No one will stay at a hotel or eat at a restaurant unless they feel safe in doing so. People will increasingly favour brands that clearly demonstrate a strong [...]
Why you should choose Leonardo as a Bookingsuite Webdirect Alternative
You’ve likely heard that BookingSuite is discontinuing their website platform services. All customers will have access to the content management system until November to download their website. It’s essential for anyone with a BookingSuite website to transfer that site sooner rather than later. Having your website go down for [...]
Ten Blog Content Ideas for Hotels During COVID-19
Your hotel blog is normally all about amazing reasons to visit your area and stay at your hotel. We know that hotels may be struggling with figuring out what to post as they figure out their COVID-19 marketing strategy. Here are ten blog ideas to add to your content calendar. If you don’t have a blog – or don’t have the time to [...]
Marketing for the early recovery stages: top of funnel marketing for hotels
Most travel plans are on pause right now, but hotels should be preparing as different markets begin to open up or lift restrictions. Today we’re sharing top-of-funnel strategies that the hotel industry can implement to start building awareness and demand in the early phases of travel recovery. While travel is on pause, we [...]
Local marketing for hotels’ COVID-19 recovery
Analysis of how hotels flourished after previous recessions consistently shows that marketing is an essential tactic to avoid slashing rates and boost occupancy quickly. Hotels need to balance cutting costs with marketing investments. But the next step is deciding where to invest in marketing. The specific segments, traveler [...]
Leonardo strengthens connection with Concur’s mobile managed travel app
We are excited to share the news that we have enhanced our connection with our long-standing partners, SAP Concur. As the industry-leaders in travel management software, Concur helps 48,000 companies organize travel bookings and expenses. Leonardo has been Concur’s hotel media provider of choice for over a decade. Throughout this [...]