Trends 2020: Connected Trips, Google and Rich Media
As the decade closes, the travel industry is checking in on trends and predictions of years past while looking to the future. Machine learning, personalization, AI and big data have all been trends to watch in the industry for some time now. Our team attended conferences and meetings around the globe throughout 2019, and they [...]
What to expect from our new Content Manager
A faster, fresher way to manage hotel content. We’ve been listening. Over this past year, we asked our customers to help us evaluate how we help them manage content. We also turned to the industry to understand the future of static content management. As a result, we’re pleased to announce a new Content Manager that will: [...]
Breaking Down the Hotel Room Type to Build the Future of Hotel Bookings
Hoteliers could learn a thing or two from airlines when it comes to selling inventory. When travelers book a flight, they have more choice than ever. Airlines have moved to attribute-based selling, which allows travelers to customize the flying experience. Before arriving at an airport, you can upgrade your seat to a premium [...]
What to Look For in a Media Distribution Partner
Hospitality content distribution is complex, and hotel media is an integral part of that equation. Many factors go into a comprehensive distribution partner, and we’re here to share what to look out for. Individual product features are important, but first and foremost hotel chains must evaluate the measurable, real benefit to [...]
How a Website Helped this Bed & Breakfast Stand Out from the Competition
A unique path led Paige Stephens and her husband into the world of hospitality. Their hotel adventure started with the purchase of a beautiful bayside property. After they began to fix the place up, they decided to turn it into a traditional bed and breakfast in 2009. Soon after, couples also began approaching them to host [...]
Looks Matter for Corporate Bookings: What Hotels May be Missing on GDSs
When you break it down, hotel distribution is a complicated labyrinth of massive databases, each with its own purpose. Amadeus, Sabre, and Travelport (which includes Galileo, Worldspan, and Apollo), connect a database of hotel inventory to travel agents around the world. Travel agents and tour operators continue to make up a [...]
Cut a Larger Slice of the Booking Pie: How PPC for Hotels Competes with OTAs, a Conversation with Md Nizam Uddin
PPC for hotels can be a powerful tool to generate revenue and brand visibility. In search engine marketing, PPC, or pay-per-click advertising, is a method and strategy where you pay to reach the top of search results. The basic system is simple: you “bid” on a keyword (e.g., hotel near LAX airport) to show your hotel ads in [...]
Leonardo to power KAYAK’s image technology with extended new agreement
For over 10 years, KAYAK has leveraged Leonardo’s image distribution technology to automate the collection of high quality visual content that helps millions of their on-line travel shoppers make confident travel decisions. We’re pleased to announce that we have extended and expanded our agreement with KAYAK. The expanded agreement will [...]
Maintaining Brand Integrity Starts with Technology: Secure Your Hotel Media Management
Great photography defines a brand. Beautiful photos show off the careful decisions your hotels made to look their best. Don’t put all that at risk by sharing hotel photos by email, Dropbox, or, even worse, USB key. There are asset management solutions specifically designed for the needs of the hospitality industry. When a [...]
Why Book on Google is Good News for Hotels
Vacation planning starts on Google. More than half of all travelers begin their travel research on a search engine, according to the experts at Google. The search engine giant’s goal has always been to help users find the results they want faster, now they want to show the information people want and keep users within [...]