Hotel Marketing on Travel Channels During COVID-19: Content Strategies for a Strong Recovery
Hotel brands will need to take a multi-pronged approach to recovery. Investing in marketing – which expert analysis shows is key to strong, lasting post-recession growth – means focusing on your presence across direct and indirect channels. On your direct channels, where hotels have more control, we recommend open communication [...]
Hotel Marketing During COVID-19: A Direct Booking Content Strategy
Analysis of previous post-recession recovery strategies demonstrates that hotels and brands that focused on a marketing approach – instead of cost or rate cutting – rebounded better and faster. At this moment, in the heart of the global crisis, we understand that it is hard to come up with a marketing strategy. That’s what [...]
Keep the conversation going during COVID-19: a communications strategy to stay in touch with guests
In these unprecedented times, travelers and the travel industry alike are forced to change their plans on a dime. Hotels need to have an adaptable strategy to keep their marketing efforts ongoing. Expert analysis of previous post-precession recovery shows that hotels that focused on marketing strategies (over cost or rate [...]
What we can learn from the past to start recovering from COVID-19’s impact on the hotel industry today
Hotels around the world find themselves facing a unique situation, with huge challenges and difficult decisions to make. A pandemic of this scale is unprecedented and its impact will be studied for decades to come. But in the midst of it, hotels still have decisions to make and strategies to put in place. While we’re in [...]
Reassuring guests during COVID-19: How to write a travel update
How you react during COVID-19 will speak volumes to your guests and will help maintain your online presence and ongoing marketing efforts. From a hotelier’s perspective, it’s important to provide your guests with up-to-date information to maintain a positive relationship. In this time of crisis, your guests want to know the [...]
Digital marketing strategies for hotels during COVID-19: how to stay afloat and get ahead
We’re in unprecedented times. The news around COVID-19 is constantly changing. But it is important that we keep calm, and act rationally and responsibly both in our personal lives and as companies trying to navigate these uncharted waters. The travel industry has been hit especially hard by this pandemic. These are trying times [...]
Introducing: In-app Reports. The data you need to take your distribution strategy to the next level
We’ve been the leader in hotel media distribution for 20 years: we understand the impact media quality and quantity has on bookings and revenue. To help our hotel chain partners, we’re providing more insight into content performance data so they can make smarter, faster content strategy decisions. We’re excited to introduce in-app [...]
Our technology partner swept 4 categories at the 2020 HotelTechAwards
Leonardo recently partnered with Bookassist, a fellow Jonas Hospitality Company, to take our website solutions to the next level. We work with Bookassist, using their content management system to build dynamic, conversion-driven hotel websites. We are very excited to share that Bookassist, took the #1 spot in all four [...]
Partnership between HotelPORT and Leonardo will transform the quality and accuracy of hotel distribution
Leonardo’s goal in 2020 is to provide the technology solutions that will shape the future of distribution and content management through in-house development and strategic partnerships with the top companies in the hospitality industry. We’re working with companies that have compatible technologies and visions: to centralize content [...]
Distribution Leaders Leonardo and RateGain Partner to Improve Hotel Content Distribution on a Global Scale
Leonardo and RateGain are pleased to announce a multi-year partnership that is expected to revolutionize hotel distribution on a global scale. Leonardo, a Jonas Hospitality company, is a leading provider of technology solutions that help people have better travel experiences. The company’s core technology has been trusted by the world’s [...]