Why you should choose Leonardo as a Bookingsuite Webdirect Alternative
You’ve likely heard that BookingSuite is discontinuing their website platform services. All customers will have access to the content management system until November to download their website. It’s essential for anyone with a BookingSuite website to transfer that site sooner rather than later. Having your website go down for [...]
Ten Blog Content Ideas for Hotels During COVID-19
Your hotel blog is normally all about amazing reasons to visit your area and stay at your hotel. We know that hotels may be struggling with figuring out what to post as they figure out their COVID-19 marketing strategy. Here are ten blog ideas to add to your content calendar. If you don’t have a blog – or don’t have the time to [...]
Marketing for the early recovery stages: top of funnel marketing for hotels
Most travel plans are on pause right now, but hotels should be preparing as different markets begin to open up or lift restrictions. Today we’re sharing top-of-funnel strategies that the hotel industry can implement to start building awareness and demand in the early phases of travel recovery. While travel is on pause, we [...]
Local marketing for hotels’ COVID-19 recovery
Analysis of how hotels flourished after previous recessions consistently shows that marketing is an essential tactic to avoid slashing rates and boost occupancy quickly. Hotels need to balance cutting costs with marketing investments. But the next step is deciding where to invest in marketing. The specific segments, traveler [...]
Leonardo strengthens connection with Concur’s mobile managed travel app
We are excited to share the news that we have enhanced our connection with our long-standing partners, SAP Concur. As the industry-leaders in travel management software, Concur helps 48,000 companies organize travel bookings and expenses. Leonardo has been Concur’s hotel media provider of choice for over a decade. Throughout this [...]
Hotel Social Media Strategies during COVID-19
As the travel industry reacts to COVID-19’s impact on tourism and hospitality, hotels’ focus must be on keeping lines of communication open with their guests. Hotels should be using social media to move the conversation online, and engage with your customers. Essential, up-to-date information about availabilities and travel [...]
Virgin Hotels partners with Leonardo’s new Content Manager to centralize media management and distribution
We are pleased to share that we have partnered with Virgin Hotels to distribute their media to the industry’s most comprehensive network of travel channels. As a rapidly expanding hotel brand with locations opening across the United States, Virgin Hotels knew they needed to automate media distribution to increase revenue, [...]
Invest in new photography: marketing strategies for COVID-19
Photos are your opportunity to make a good first impression online. High-quality hotel photography has been proven to increase conversion rates and revenue, but with changing technology, photos can quickly show their age. What looked good on the average screen three or more years ago may look dated now. It’s essential that your [...]
Digital Marketing for Hotels During COVID-19: Off-Page Content and Paid Marketing
As we’ve shared in recent blogs, marketing efforts have a proven track record of helping hotels recover in a post-recession and post-crisis landscape. In a previous post, we shared marketing strategies designed that promote direct bookings and indirect bookings when the travel industry inevitably recovers. The content on your [...]
Achiga and Leonardo Announce Merger Agreement to Provide Expanded Marketing Solutions for the Hospitality Industry
Leonardo and Achiga, two Jonas Software Hospitality companies are excited to announce they will be merging to provide powerful technology solutions for the hospitality industry. Leonardo and Achiga provide industry-leading content management and digital experience services that help hotel brands, hotel properties, and travel channels [...]