Preferred Hotel Group Selects VFM Leonardo as Exclusive Provider of Visual Content Distribution Services

Member properties of Preferred Hotel Group’s brands: Preferred Hotels® & Resorts, Preferred Boutique™, Summit Hotels & Resorts™ and Sterling Hotels™ to use VFM Leonardo’s VScape® and VBrochure™ products exclusively to distribute photos and rich media (virtual tours and videos) to 30,000+ electronic channels and travel websites in VNetwork™.

Toronto, ON & Chicago, IL — August 27, 2009 — VFM Leonardo, leader in online visual content distribution for hotels, today announced it has been selected by the Preferred Hotel Group, the premiere global partner for the world’s best independent hotels and resorts, as their exclusive provider of visual content (photos and rich media) distribution services. Preferred Hotel Group will be using an Enterprise version of VFM Leonardo’s VScape Digital Asset Management System to manage and distribute photographs for member properties of Preferred Hotels® & Resorts, Preferred Boutique™, Summit Hotels & Resorts™ and Sterling Hotels™. As such, member properties will be able to access and update their still images through VScape.

VScape will streamline the storage and management of hotel visual content and distribute it consistently and in a timely manner to the broadest number of websites, including all four GDSs, Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. Further, VScape is integrated with the Preferred Hotel Group’s digital library, so that the visual content housed there is always current and consistent with what the hotel members have in VScape. It allows registered users to quickly select the property they are seeking visual content for and download approved images for use in marketing collateral to satisfy internal and external requests.

“At Preferred, we’re all about driving results by providing our hotels and resorts worldwide with high-performance sales, marketing and technology solutions,” states Michelle Woodley, Senior VP Global Marketing Strategy, Preferred Hotel Group. “By working with VFM Leonardo, we’re providing our hotels with a very powerful tool – VScape. Its flexibility, integrated features and extensive distribution network should help them achieve greater results and drive more bookings through online channels.”

As part of the agreement, Preferred has also chosen VFM Leonardo’s VBrochure product as the exclusive method for its member hotels to distribute richer forms of media including virtual tours, video, flash, interactive maps and pdf documents. Through VBrochure’s integration with VScape, individual hotels will be able to supplement their still image distribution by adding more and/or richer forms of media. They will also be able to view reports on where and how often their visual content is being viewed among many other significant features. Member hotels can take advantage of the VBrochure Online Merchandising System immediately and can find further information here.

“We are confident that VScape and VBrochure will prove to be extremely valuable tools for the Preferred Hotel Group. Visual content, especially rich media, is proven to drive reservations through online channels and with such prestigious member hotels, it’s crucial for Preferred to have robust systems in place to efficiently deliver their visual content to the maximum number of online channels and websites with accuracy and consistency,” states Paolo Boni, President and CEO, VFM Leonardo.


About Preferred Hotel Group™

Celebrating 40 years of excellence, Preferred Hotel Group is proud to be a global leader in the hospitality industry, delivering high-performance sales, marketing and technology solutions to nearly 700 independent hotels and resorts in over 75 countries. Its family of brands represents a collection of the finest hotels in the world and include: Preferred Hotels® & Resorts (, Preferred Boutique™ (, Summit Hotels & Resorts™ (, Sterling Hotels™ ( and Historic Hotels of America® ( For more information please visit

In Fall 2007, the company entered the luxury real estate market with the launch of Preferred Residences™ – a membership and exchange program for luxury shared ownership resorts that provide an exceptional level of service and amenities. Properties are held to exacting standards derived from the same Preferred Global Standards of Excellence™ on which the company has built its 40-year heritage in the hospitality industry. For more information please visit

About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo’s VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit Follow us on Twitter at

Media Contact:

Julie Vieth
Communications Specialist
VFM Leonardo Inc.
111 Peter Street, 5th Floor
Toronto, ON, M5V 2H1 Canada
Toll free: 1-877-593-6634
Phone: 416-263-5446
Fax: 416-593-7572


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