All

Red Roof® Recommends VBrochure for Hotels to Make their Online Listings More Impactful


Red Roof Inn VFM LeonardoToday we announced that we are are working with Red Roof® to strengthen the way their properties are presented online.

At the corporate level, Red Roof is using our VScape Digital Asset Management System to ensure that their 345 hotels have consistent and accurate photos available on online channels. To further improve their online listings, Red Roof also recommends that their properties subscribe to our VBrochure Online Merchandising System to syndicate virtual tours and video as well as additional photos.

“VFM Leonardo’s technology and unrivaled network of sites make it easy for us to ensure our properties have photos available to millions of online travel shoppers everywhere they find them,” said Marina MacDonald, SVP Sales and Marketing at Red Roof.

“We recommend that Red Roof also use VBrochure to make their online listings even more impactful and drive more online travel shoppers to book.”

Red Roof properties can learn more here.

Read the full release:
Red Roof® Selects VFM Leonardo to Strengthen their Online Visual Presence

Red Roof® Selects VFM Leonardo to Strengthen their Online Visual Presence

Enhanced Photo Distribution and Visual Merchandising Services through VFM Leonardo to Help Red Roof Hotel Properties Make their Online Listings More Impactful and Drive More Bookings.

TORONTO, ON and COLUMBUS, OH– (June 28, 2011) – Red Roof® and VFM Leonardo, the leader in online visual content distribution for hotels, today announced that they will be working together to strengthen the way Red Roof is presented online through enhanced photo distribution and visual merchandising.

At the corporate level, Red Roof utilizes VFM Leonardo’s VScape® Digital Asset Management System to ensure it’s over 345 hotels have consistent and accurate photos available on online channels.
Red Roof has also chosen VFM Leonardo as the preferred vendor for their properties to syndicate virtual tours and video as well as additional photos. By using the VBrochure Online Merchandising System, Red Roof can improve their visual merchandising and increase booking conversions.
VFM Leonardo’s technology and unrivaled network of sites make it easy for us to ensure our properties have photos available to millions of online travel shoppers everywhere they find them,” said Marina MacDonald, SVP Sales and Marketing at Red Roof. “We recommend that Red Roof also use VBrochure to make their online listings even more impactful and drive more online travel shoppers to book.”
Paolo Boni, President and CEO of VFM Leonardo said, “We are pleased to be working with Red Roof to manage their photo distribution and also help their properties create more engaging visual experiences on thousands of channels.”

View Comments