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The Online Road to Reservations


Did you know that travel shoppers visit, on average, 22 websites across several shopping sessions before they’re ready to make a reservation?

That number is quite staggering! But it speaks to the importance of having a comprehensive digital marketing strategy that ensures your hotel’s story is properly represented on all the channels a shopper will visit. This includes your hotel’s own branded website, travel review sites, social media, OTAs and more.

Check out this infographic, The Online Road to Reservations, to better understand the path a shopper takes before making the decision of which hotel room they’ll book.

Shopping Journey Infographic

If you’re interested in learning you can more effectively share your hotel’s story on the OTAs, be sure to download our new eBook, Don’t Shy Away From OTAs: 4 Lessons on How to Amplify Your Story Online.


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