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The Role of Reviews in Optimizing Your Conversions Online


Guest reviews have a big impact on bookings. Many hoteliers struggle with how to handle them. It’s so important to stay on top of managing guest reviews and ensure that you have visual content that presents your hotel in the best possible light available to travel shoppers.

Find out what Jean Francois Mourier, President and CEO of RevPAR Guru, has to say about the role of guest reviews in optimizing your conversions online.
Guest reviews:

  • Validate a travel shoppers expected experience
  • Provide useful information that can help improve the guest experience
  • Present opportunities to actively engage with guests

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