Video Interview with Daniel Edward Craig on How to Craft Stories that Make a Hotel Stand Out Online
In this video, John McAuliffe, VFM Leonardo’s Chief Marketing Officer and Daniel Edward Craig, Hotel Consultant and Author, discuss how hoteliers can tell more compelling stories to in-market travel shoppers and convert them into guests.
A hotel story tells consumers why they should choose that hotel. “Hotels, like a book, have story elements. They have a setting – the city they’re in, the location, the neighborhood they’re in. They have characters – their staff and they have themes – their values, their mission statement, their vision. Essentially, the messaging needs to be compelling so the traveler wants to become a part of that story.”
Learn how to use the fundamentals of storytelling to create compelling content.
Watch it now:
How to Tell Compelling Stories that Attract and Convert Travel Shoppers