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Superstar Storyteller: Best Western Royal Sun Inn & Suites


You have a story to tell, a mission statement, a feature, a location or an experience just waiting to be shared.  Every hotel is unique and should use its voice to communicate with travel shoppers.

The Best Western Royal Sun Inn & Suites is a resort-style eco-friendly hotel conveniently nestled in beautiful downtown Tucson, Arizona. They have something to offer for every aspect of the modern day traveler, from a newly renovated business center to an outdoor heated pool and sauna and are only minutes away from some of the country’s best golf courses. It’s the way they display these seemingly endless traits in a cohesive and clean digital layout that makes them our newest Superstar Storyteller.

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Picturesque Property Photos

The Best Western Royal Sun Inn & Suites’ digital marketing strategy is centered around visual storytelling. With no shortage of digital media in their photo gallery covering all their highlighted amenities, it allows for their relaxed and soothing design to flow seamlessly throughout their VBrochure player. Everything from booking information to local attractions can be found within seconds in their fluid layout design. They have also done a stellar job linking their VBrochure player in their company’s email signatures to allow for a more comprehensive brand recognition. These authentic photos act as powerful emotional drivers that would make an Instagram filter jealous, especially considering that 90% of all information that gets transmitted to our brains is visual.

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Having recently finished a full renovation to their guestrooms, the Best Western Royal Sun Inn & Suites took full advantage of utilizing their Facebook page to demonstrate every last detail that went into this refreshment and by giving potential guests a sneak-peak, they were able to make their hotel story seem authentic and personal.

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When they boast they have something for the entire family, they sincerely mean it, because the visual narrative created via their Facebook Apps shows that pets are more than welcome upon a guest’s visit. And instead of just telling prospective travelers they’re pet-friendly, they show it.

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The Best Western Royal Sun Inn & Suites is one of the Grand Canyon State’s finest and have energetically proven this affirmation through the utopia they’ve designed in visual storytelling. No detail is left unturned, and they have synchronized their unique tale right across their web gallery.

Take a page from their visually-laced book and learn how your hotel can be a Superstar Storyteller too by downloading our free eBook: Anatomy of a Visual-First Website Experience.


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