Superstar Storyteller: Best Western Royal Sun Inn & Suites
You have a story to tell, a mission statement, a feature, a location or an experience just waiting to be shared. Every hotel is unique and should use its voice to communicate with travel shoppers.
The Best Western Royal Sun Inn & Suites is a resort-style eco-friendly hotel conveniently nestled in beautiful downtown Tucson, Arizona. They have something to offer for every aspect of the modern day traveler, from a newly renovated business center to an outdoor heated pool and sauna and are only minutes away from some of the country’s best golf courses. It’s the way they display these seemingly endless traits in a cohesive and clean digital layout that makes them our newest Superstar Storyteller.
The Best Western Royal Sun Inn & Suites’ digital marketing strategy is centered around visual storytelling. With no shortage of digital media in their photo gallery covering all their highlighted amenities, it allows for their relaxed and soothing design to flow seamlessly throughout their VBrochure player. Everything from booking information to local attractions can be found within seconds in their fluid layout design. They have also done a stellar job linking their VBrochure player in their company’s email signatures to allow for a more comprehensive brand recognition. These authentic photos act as powerful emotional drivers that would make an Instagram filter jealous, especially considering that 90% of all information that gets transmitted to our brains is visual.
Take a page from their visually-laced book and learn how your hotel can be a Superstar Storyteller too by downloading our free eBook: Anatomy of a Visual-First Website Experience.