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Superstar Storyteller –Marriott Courtyard Chevy Chase


You have a story to tell, a mission statement, a feature, a location or an experience just waiting to be shared.  Every hotel is unique and should use its voice to communicate with travel shoppers.

Marriott Courtyard Chevy Chase is a strong example of a hotel that is effectively amplifying their message online with travel shoppers.  Their story comes to life by displaying a fully customizable photo gallery that reflects their sleek and modern look.  They’ve utilized their VBrochure player by customizing tabs that organize their images according to various categories.  The uploaded images include brief, dynamic text descriptions, which highlight unique hotel features, such as the boarding pass print station and the outdoor terrace.

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To broaden the reach of their story to travel shoppers, Marriott Courtyard Chevy Chase added a link to the VBrochure player in their email signature.  This simple, yet useful, link at the bottom of their outgoing emails makes it a seamless process for travel shoppers to view their property.

 

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Marriott Courtyard Chevy Chase is now mobile and tablet optimized.  Today’s travel shoppers are using their devices to research and book travel more often, so Marriott Courtyard Chevy Chase’s move towards optimization means they can better serve their customers.  Mobile users can take a tour of the property, book or use click-to-call functionality to get in touch with the hotel.

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The way Marriott Courtyard Chevy Chase is sharing their story is impeccable –no doubt making them a Superstar Storyteller!

For more information on amplifying your hotel’s story, download Anatomy of a Visual First Experience:  Best Practices for Hotel Marketers.


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