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Superstar Storyteller: The Dana On Mission Bay


You have a story to tell, a mission statement, a feature, a location or an experience just waiting to be shared.  Every hotel is unique and should use its voice to communicate with travel shoppers.

The Dana on Mission Bay tells their dynamic story with the help of carefully selected visuals, making them a Superstar Storyteller.  Their motto “the only thing we overlook, is the bay” sets the calming tone for this hotel’s story.  Arriving on their homepage, guests are greeted by bright and engaging images and videos of the scenic waterfront that the hotel looks out onto.  The Dana on Mission Bay also displays images of various local attractions, such as SeaWorld and the San Diego Zoo, to help guests envision the complete experience they will have while staying at the hotel.

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The Dana on Mission Bay has integrated their storytelling into the hotel’s Facebook page, using VPowered Facebook Apps.  Images of the hotel’s guest rooms and suites are neatly organized by categorical tabs for guests to easily scroll through.  Each image is accompanied by engaging text descriptions to further explain their story with guests. The built in booking widget enables guests to book directly from Facebook.

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Virtual tours show off the hotel’s guest suites, amenities lakefront activities, and local attractions, to give guests that first-hand knowledge of exactly what they can expect while staying at this exceptional hotel.

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For more information on how to share your hotel’s story visually, download our eBook:  Anatomy of a Visual-First Website Experience.


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