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Superstar Storyteller: Pelican Eyes


You have a story to tell, a mission statement, a feature, a location or an experience just waiting to be shared.  Every hotel is unique and should use its voice to communicate with travel shoppers.

Pelican Eyes Resort and Spa displays a visual slideshow on their homepage, along with brief, yet captivating text descriptions like “swim on the edge” that help communicate their amenities.

Pelican Eyes SS pic

Located in beautiful Nicaragua, Pelican Eyes Resort and Spa showcases their serene location and uses it to their advantage when telling their visual story. Travel shoppers looking for a peaceful, relaxing vacation can click on headings such as “dine” or “spa” and they are directed to a new page with large images and enticing, snackable content.

Pelican Eyes Spa

When visiting Pelican Eyes’ webpage, travel shoppers get a visual sense of the relaxing experience to be had at the resort. They set a great example of how to tell a story through the use of striking photos and minimal yet compelling text.  In addition, they have a mobile optimized webpage which is something every hotel should work towards if they haven’t already. US mobile travel sales are estimated to reach $13.6 billion this year, as 25.5 million consumers book on mobile (eMarketer) so it is critical to capitalize on mobile sales and tell your visual story on this growing platform.

Learn more about how to share your story visually, download our free eBook: Anatomy of a Visual-First Website Experience.


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