Superstar Storytellers

Superstar Storyteller: Red South Beach Hotel


You have a story to tell, a mission statement, a feature, a location or an experience just waiting to be shared.  Every hotel is unique and should use its voice to communicate with travel shoppers.

9 out of 10 consumers will have a mobile phone by 2015 (MediaBistro.com). That fact proves the growing importance of mobile optimization for hotel marketers. This week’s Superstar Storyteller has an optimized online presence to help tell their story on mobile devices. Red South Beach Hotel  is the perfect example of mobile optimization.

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When travel shoppers first arrive at the mobile site they are greeted by what they crave the most- images. The top area rotates through many photos featuring the hotels main amenities, acting as a guided tour through the hotel.

There are also plenty of options for travel shoppers to learn about the experience they will have at Red South Beach as demonstrated through the “Hotel Info” category.

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The “Take a Tour” section offers an extensive look at the atmosphere of the hotel. A standout area is the Guest Rooms section. This category contains the most photos- and rightfully so! When researching images of a hotel, travel shoppers spend double the amount of time looking at images of guest rooms than any other type of photo (VFM Leonardo, 2013). As well, Red South Beach not only offers still images, but dynamic 360° tours to move around and view rooms from all angles. This interactive feature offers a better perspective of what a stay feels like.

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Another great aspect is that of displaying special promotions. The special promotions have their own custom tab so that visitors can see the latest deal, and even book a stay directly from their mobile device.

Red South Beach offers a great mobile experience for travel shoppers to learn about the hotels story. With the ability to click to call the hotel directly from the website and book now tab, Red South Beach entices travel shoppers to connect instantly. These easy to use features will help increase bookings.

Learn more about how you can improve your websites mobile optimization with our FREE whitepaper: Total Mobile Website Optimization: 8 Essential Elements for Hotels to Implement


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