Superstar Storyteller: Singita

You have a story to tell, a mission statement, a feature, a location or an experience just waiting to be shared.  Every hotel is unique and should use its voice to communicate with travel shoppers.

Singita offers travelers the incredible opportunity to stay at safari camps located in South Africa and Tanzania.  While the experience itself is spectacular, even more impressive is the way this brand shares their story online, this is what makes them a fine example of a Superstar Storyteller.


When you land on Singita’s website, you’re greeted by a large, awe-inspiring image of an African landscape.  Putting a captivating image first is a wise choice, but even wiser is the video featuring Singita CEO Luke Bailes explaining the philosophy behind his brand.  “Singita’s philosophy is to protect large tracks of land for future generations. To preserve and protect it,” Luke explains.

The website photo gallery showcases easy to navigate images that occupy the majority of the real estate on the page.  The blog regularly features stunning photos taken by guests, allowing travel shoppers to catch a glimpse of the sights they will be exposed to on the safari. Crowdsourcing images this way gives Singita credibility and keeps the content fresh and current.


You don’t have to offer a safari in Africa to have an exciting story.  Every hotel has a unique feature or message to share, find yours and make it known.

Learn more about how to share your story visually, download our tool-kit for hotel marketers: Amplifying Your Hotel’s Story.

View Comments