Superstar Storyteller: The Broadmoor
You have a story to tell, a mission statement, a feature, a location or an experience just waiting to be shared. Every hotel is unique and should use its voice to communicate with travel shoppers.
The Broadmoor is a Five-Diamond resort in Colorado Springs that recently re-vamped their brand website. They recognize the shift to visually-driven marketing and have adjusted their website beautifully. Their new website creates an online experience that tells their story impeccably, making them a great example of a Superstar Storyteller.
When visiting The Broadmoor’s homepage you’re immediately welcomed by a powerful slideshow of breathtaking images. They include appealing pictures of the property, accommodations, and amenities. The resort is gorgeous, but part of the reason the images make such an impact is because so much of the website real estate is dedicated to them.
The homepage links directly to the resort blog, where the Broadmoor features three unique blogs: wedding, meetings and the general resort blog.
For hotels that are wary about changing their homepage visuals, a blog is a great place to upload new photos, events, and any other interesting news on a regular basis. Maintaining and frequently updating a blog allows hotel’s to post fresh, relevant content frequently, without having to undergo a full website update or redesign. Featuring three blogs allows The Broadmoor to tell an effective story that’s tailored to varied customer segments looking to stay at the resort. Trip planners want detailed information when booking a trip and The Broadmoor certainly gives it to them.
Learn more about how to share your story visually, download our tool-kit for hotel marketers: Amplifying Your Hotel’s Story.