Superstar Storyteller: The Georgian Terrace Hotel

You have a story to tell, a mission statement, a feature, a location or an experience just waiting to be shared. Every hotel is unique and should use its voice to communicate with travel shoppers.

The Georgian Terrace tells their elegant story with a sequence of carefully selected visuals. When visiting their homepage, you’re greeted by a slideshow that includes images of the interior and exterior hotel view as well as the spectacular food and drinks served at the property.

At the top right of the homepage are the hotel brand’s connected social pages. To subtly draw attention to their twitter page, they have the animated twitter bird hopping along the social links.

This creative and engaging animation draws travel shoppers to click on their twitter link where they continue sharing their story visually. The Georgian Terrace tweets about hotel events, amenities and surrounding attractions but what really communicates their story is the attractive photos and videos they post regularly.

The hotel shares pictures of weddings hosted at their property, their popular ice cream sandwich bar, rooftop pool and more. Showcasing these great property amenities tells an appealing story that engages travel shoppers to book their stay, or even their wedding, at their hotel.