Superstar Storyteller: The Standard
You have a story to tell, a mission statement, a feature, a location or an experience just waiting to be shared. Every hotel is unique and should use its voice to communicate with travel shoppers.
The Standard shares their properties stories through engaging visual media. When visiting their brand site, travel shoppers are greeted with short gifs of their different hotel locations. By displaying these gifs instead of still images, The Standard goes the extra mile to showcase the real experience to be had at their properties.
An impressive feature of the Standard’s brand website is the photo galleries for each of their locations. Every gallery includes a 360° virtual tour as well photos submitted by guests of the hotel. Allowing for guests to submit photos is brilliant because it allows guests to engage with the brand, and showcases authentic experiences. Internet users crave social currency – they want to express themselves and The Standard has tapped into this social trend by featuring user-generated content on their site.
By including a balanced combination of professional and crowd-sourced photos, the Standard creates a highly impactful visual story for their brand.
Learn more about how to share your story visually, download our tool-kit for hotel marketers: Amplifying Your Hotel’s Story.